A Bold Beauty Launch Rooted in Drama & Design
When Dodak Lash reached out, they were new to the game and wanted to go big. With luxe black-and-red packaging and a clear creative vision, they were ready to make a statement in the saturated lash and skincare space.
The only thing missing was visuals that could match the energy.
As a brand entering the E-Commerce world for the first time, Dodak Lash needed content that felt established, elevated, and high-converting from day one (That’s when they found us!)
“Their quality of work is up there with multi-million dollar brands… Brittany took the time to understand our brand, how we think, and what we were expecting. She set clear expectations and over-delivered!”
The Challenge
Dodak Lash didn’t want to look like every other clean beauty brand. Their aesthetic leaned bold with confident contrasts. But they also needed imagery that felt intentional, luxurious, and sales-ready.
Our job was to:
Capture the drama while keeping it polished.
Stand out without looking overdone.
And because this was a first launch, we had to earn customer trust fast.
Our Approach
We built the shoot around Dodak Lash’s sleek packaging and scent notes. One of their products was rose-scented, while the other was unscented. We used that distinction to inform our styling choices.
Creative Strategy:
Rose-forward storytelling: We leaned into the floral identity by incorporating real red roses and petals throughout the shoot, highlighting the scent profile while giving the visuals an unmistakable romantic edge.
Product distinction: Both the rose-scented and unscented versions were styled with cohesion, but we kept the focus on the rose elements for the scented formula to subtly guide the viewer.
Sculptural lighting: Shadowplay added dimension and drama, helping the product pop against saturated backgrounds.
Red-on-red styling: Between rose petals, deep crimson satin, and vibrant backdrops, we created a tone-on-tone effect that felt confident, editorial, and unmistakably on-brand.
Texture play: Water ripples and dew droplets added depth and energy, nodding to hydration while enhancing the luxurious feel.
Every frame was designed to balance mood and clarity, helping Dodak Lash launch with visuals that were as bold as their brand voice.
The Results
From email marketing to website banners and social ads, the content we created helped Dodak Lash step confidently into the market looking like a brand that’s been doing this for years.
The founder called our work “unbeatable”—and told us they’d recommend us to any E-Com brand looking to stand out with polish and purpose.
“She really understood what we were expecting and over-delivered. I’d recommend Brittany to anyone both new and experienced in the E-Commerce game.”
Visual Highlights
Full Client Testimonial
“Brittany was amazing from start to finish. As a new brand... (their) quality of work is up there with Multi-Million dollar brands and (their) customer service is unbeatable! She took the time to understand our brand, understand how we think, and what we're expecting, she set clear expectations and over-delivered!
I would recommend Brittany to anyone both new and experienced in the E-Commerce game!”
