Valley Bear Farms
Project Case Study
Set among the mountains of Western North Carolina, the property combines thoughtfully designed stays with private trails, a waterfall, swimming pond, wood-fired sauna, and outdoor recreation—all within reach of some of the Blue Ridge Mountains’ most memorable destinations.
Location: Western North Carolina
Property Type: Mountain resort and cabin rentals
Campaign: Hospitality photography, video and destination storytelling
Primary Platforms: Instagram, TikTok, Facebook and YouTube Shorts
Campaign deliverables
Two short-form property videos
1 destination-led travel episode
One Instagram carousel
Hospitality and lifestyle photography
Drone content
Distribution across Instagram, TikTok, Facebook, and YouTube Shorts
Instagram Campaign Performance
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74.6K total views
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3,403 total interactions
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2,719 saves + shares
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84%+ non-follower discovery
Short-Form Videos
We positioned Valley Bear Farms as a private mountain retreat where the cabins, amenities, surrounding landscape, and nearby adventures work together as one complete experience.
Created From the Guest Perspective
Designed to introduce the cabins, amenities, and atmosphere as one complete mountain retreat.
This Reel reached 4,674 accounts and generated 236 interactions. Saves and shares accounted for more than half of all engagement, showing that viewers found the experience worth remembering and passing along.
Connected to the Blue Ridge
A destination-led travel story that connected Valley Bear Farms to a broader Western North Carolina getaway.
Rather than presenting the property as a standalone accommodation, the episode placed it naturally within the kind of useful, inspiring travel content audiences already seek out and share.
More Than a Cabin Stay
Created to position Valley Bear Farms as a home base for exploring Western North Carolina and the surrounding Blue Ridge Mountains.
This Reel reached 5,544 accounts, and more than 86% of views came from non-followers, demonstrating strong discovery beyond the existing audience.
Curated Campaign Carousel Posts
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Cabin Experience Carousel
A saveable visual tour focused on the cabin, amenities, and atmosphere, designed to help travelers picture what it would feel like to stay here.
7.6K Views · 20% of Interactions Were Saves
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Waterfall Road Trip Carousel
A destination-focused itinerary positioning Valley Bear Farms as the ideal basecamp for a waterfall road trip through Western North Carolina.
9.5K Views · 152 Shares
Photo Gallery
Serving the Blue Ridge & Appalachian Mountains
Based in Southwest Virginia, we create hospitality content for cabins, inns, resorts, vacation rentals, and unique stays throughout the Appalachian region.
Our primary service areas include Virginia, West Virginia, Western North Carolina, East Tennessee, North Georgia, Kentucky, Maryland, Pennsylvania, New York, Vermont, New Hampshire, and Maine.
We regularly work throughout destinations including the Blue Ridge Mountains, Shenandoah Valley, Virginia Highlands, Great Smoky Mountains, New River Gorge, Poconos, Catskills, Adirondacks, Green Mountains, and White Mountains.
👋🏼 Hey, We're Brittany & Ryan!
We’re a visual marketing team based in the Blue Ridge Mountains of Southwest Virginia, with more than five years of experience in digital marketing, commercial photography, video, and story-driven content.
Much of our time is spent exploring mountain towns, trails, waterfalls, resorts, and independently owned stays. That experience helps us understand how strongly the surrounding destination influences where travelers choose to book.
Our goal is not only to show what a place looks like, but to capture what it feels like to experience it.
📍Based in Virginia and serving hospitality properties throughout the Appalachian Mountains.
