Shades By Shan x PANTONE Color of the Year 2024 Campaign
Client: Shades By Shan
Campaign Type: Product Launch – Lip Oil
Creative Direction, Photography, and Styling: Mainstream Multi-Media
Location: Studio
The Challenge
Shades By Shan partnered with PANTONE to celebrate the 2024 Color of the Year, Peach Fuzz. This wasn’t just a new product drop—it was a major brand moment. As the exclusive beauty partner for this launch, they needed a campaign that captured the emotion and energy behind Peach Fuzz and made their new lip oil shine.
The pressure was on to create visuals that felt expressive, juicy, and high-end. They needed a creative partner who could deliver at the level this kind of collaboration demands. That’s where we came in.
Our Approach
We built the campaign around one big idea: make the color the star, and let the product speak for itself.
Peach Fuzz is soft, warm, and comforting. We brought those feelings into the studio with layered peach tones, dreamy lighting, and textures that made each image feel fresh and touchable. From product flat lays to lifestyle motion content, everything was styled to feel clean, modern, and emotionally rich.
Here’s what we focused on:
Color harmony: Every element—from backdrops to props —was selected to complement and enhance the tone of Peach Fuzz.
Texture and light: Lip oils are all about hydration and glow, so we used soft reflections, close-up texture shots, and strategic lighting to show that off.
Confident compositions: Our shots were simple but never boring. We played with lighting, negative space, and framing to keep things visually interesting without distracting from the product.
Tight timeline, no problem: We shot in our remote studio and delivered a full campaign rollout without cutting corners in less than 30 days. The client had everything they needed, right on time.
Visual Highlights
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