The Ultimate Product Photography Blog

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Understanding Color Psychology in Product Photography
Image Styling Brittany Lafave Image Styling Brittany Lafave

Understanding Color Psychology in Product Photography

Let’s explore how to use color psychology in product photography to create a strong emotional connection with a brand’s target audience. We'll cover what colors mean to the human brain and how to use various color combinations and photography tools to effectively use color psychology to enhance the overall customer experience and create a strong emotional connection with the audience.

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Two digital editing product displays on tablets. One is labeled 'Fantasy Editing Pack' featuring clouds, a mascara tube, and sky effects. The other is 'Natural Editing Pack' showing a lit candle and natural elements, emphasizing window shadows and plant shadows. Both packages offer creative editing assets.

Get the Most, Out of Post!

Our editing packs are brimming with 50 creative assets, including plant and window shadows, dreamy clouds, lens flares and much more. With just a few clicks, you can take any product image from ordinary to extraordinary