Find 10 of the Best Types of Product Videos to Showcase Your Brand
Brands definitely now struggle to stand out with static images and text-heavy descriptions. As a trusted product video agency, we, Brittany and Ryan, specialize in creating impactful video bundles that bring products to life and drive meaningful results.
Through our work with many brands, we’ve learned how the right product videos can significantly boost engagement and conversions. We know which video formats work best for different products and we’ve seen firsthand how these videos help brands lock in more sales.
In this article, we’re going to share the different types of product videos that most brands are using to connect with their audience in the right way. From our experience, these are the video formats every brand should have in their toolkit to stand out, engage their customers, and ultimately grow their business.
The 10 Best Types of Product Videos to Showcase Your Brand
Now that we’ve explored the importance of product videos, let’s take a closer look at the types that can deliver measurable results for your brand. First up, we have Studio Product Videos:
1. Studio Product Videos
Studio product videos provide clear and professional visuals that help showcase products effectively. These videos are particularly useful for e-commerce websites and retail platforms where high-quality images and videos play a crucial role in customer decision-making.
By filming in a controlled studio environment, we can focus on capturing every detail of the product to highlight its features and quality. The clean and distraction-free setting allows customers to see the product in its best light.
These videos definitely help with improving conversion rates. Watch these videos below to get an idea of what we’ve delivered to our clients recently with videos shot in our studio.
2. Unboxing Videos
Unboxing videos have become a powerful tool for building excitement and anticipation around a product. These videos capture the experience of opening a product for the first time that allows viewers to see the packaging, contents, and the overall presentation.
Unboxing videos are especially effective in beauty and skincare product photography where packaging and presentation play a key role in the customer experience. For e-commerce brands, unboxing videos also serve as social proof as consumers often share their unboxing experiences on social media platforms.
3. Lifestyle Product Videos
Lifestyle product videos show how your product fits into real-life situations. These types of videos emphasize the practicality and emotional appeal of products. Also, these videos help potential customers see how the product enhances daily routines, solves problems, or improves their lives. Unlike traditional product shots, lifestyle videos focus on the experience of using the product in a relatable context.
When shooting lifestyle product videos, we focus on authenticity. The setting should feel natural and relatable, and the people in the video should represent your target audience. The goal is to create a connection between the viewer and the brand.
4. Tutorial & How-To Videos
Tutorial and how-to videos are an excellent way to demonstrate how your product works and provide value to your customers. These videos break down the product's features and functionality, also giving viewers step-by-step instructions on how to use it effectively.
When shooting tutorial and how-to videos, we focus on clarity and simplicity. The goal is to ensure that the instructions are easy to follow and that every step is clearly demonstrated. Close-up shots, clear voiceovers, and on-screen text can be added to emphasize key actions and ensure that the viewer grasps the details. It’s also important to highlight any tips, tricks, or common mistakes to avoid to provide even more value.
These videos not only assist customers in getting the most out of their purchase but also establish your brand as an expert in your field. By offering helpful guidance, tutorials and how-to videos build trust with your audience. They can also reduce customer support inquiries by answering common questions upfront.
5. Behind-the-Scenes Videos
Behind-the-scenes videos offer customers a unique, insider’s view of your brand, product creation, or daily operations. These videos build transparency and authenticity, showing the real people, processes, and effort that go into making your products or running your business. They help humanize your brand, making it feel more relatable and approachable to your audience.
These videos are especially effective for building trust and creating a deeper connection with your customers. By showing how you design, manufacture, or test your products, behind-the-scenes content gives consumers a look at your brand’s values and quality standards.
Whether you’re showcasing the creative process, introducing the team, or highlighting the technology used in production, this type of video resonates with customers and builds a sense of authenticity.
We also record behind-the-scenes content for our photography YouTube channel, where we share insights into our creative process and techniques. Check out these videos to see how we work behind the camera and get a glimpse of our production process.
6. Product Launch Videos
Product launch videos are essential for introducing new products and creating excitement around their release. These videos serve as an announcement, showcasing the product's key features and benefits in a visually engaging way. A compelling product launch video builds anticipation and generates interest before the product hits the market, ensuring a strong first impression.
When creating a product launch video, the focus should be on the product as well as give the hint of its use cases. This could include demonstrating innovative features, showcasing the product in real-world scenarios, or using creative visuals to emphasize its value. The goal is to present the product in a way that resonates with the audience and sparks curiosity.
Product launch videos are versatile and can be used across multiple platforms including social media, email marketing, or on the brand’s website to reach a broad audience. When executed effectively, these videos drive immediate attention, build buzz, and increase the likelihood of a successful product launch.
Check out this product launch case study for an example of how we executed a comprehensive product launch campaign with videos and photography, including studio and lifestyle shots
7. Social Media and Ad Videos
Social media and ad videos are designed to capture attention quickly and drive engagement. These short and visually compelling videos are tailored to specific platforms like Instagram, Facebook, TikTok, and YouTube. Their main goal is to grab the viewer’s attention in the first few seconds and prompt a clear call to action, such as making a purchase or visiting a website.
For social media, we focus on creating videos that are immediate and impactful. The first few seconds are crucial, so we start with eye-catching visuals or intriguing questions to stop viewers from scrolling. These videos are perfect for promoting new products, sales, or limited-time offers, while also helping build brand awareness and loyalty.
For ads, we tailor videos to each platform’s unique features. Short and visually engaging videos work best for Facebook and Instagram that emphasize key product benefits and create a sense of urgency. On YouTube, we use longer videos to tell a more detailed story about the brand or product, fostering a deeper connection with the audience.
8. Viral Challenge or Trend Videos
Viral challenge or trend videos help brands tap into popular online movements to engage a wide audience. By aligning with trending challenges, you can boost visibility, attract attention, and connect with a larger, more diverse group of people. These videos often encourage user participation, such as recreating the challenge or using a branded hashtag, which amplifies your reach.
To create a successful viral challenge video, you must focus on trends that resonate with your target audience and align with your brand’s values. Participating in or creating your own viral challenge can generate excitement and build buzz around your product or brand. For example, we recently explored the Pika Squish Effect, a viral trend where products appear to squish like a toy.
9. Seasonal or Themed Product Videos
Seasonal or themed product videos are an effective way to tie your products to specific times of the year, holidays, or special events. These videos allow you to create relevant and timely content that resonates with your audience. It capitalizes on the emotions and excitement associated with those occasions.
Whether it’s for a holiday promotion, a summer campaign, or a special event like halloween, these videos help your product feel more connected to your customers' lives. The key to creating successful seasonal or themed videos is to make the content feel fresh and relevant.
Use visuals, music, and messaging that align with the season or event. For example, use bright, warm colors for a summer campaign or cozy, festive imagery for the holidays. Aligning your product’s features with the season’s needs or emotions creates a sense of urgency and encourages immediate action.
10. Customer Testimonial Videos
Customer testimonial videos are a powerful tool for building trust and credibility with your audience. Featuring real customers sharing their personal experiences, these videos offer authentic, relatable content that resonates more than traditional marketing messages. When potential buyers see others benefiting from your product, it encourages them to take action.
How to Create Effective Testimonial Videos
Authenticity: Ensure the testimonials are genuine, showing real customer experiences without scripted content.
Focus on Benefits: Highlight how the product solved a problem or added value to the customer’s life.
Keep It Concise: Aim for videos that are 30 seconds to 1 minute long, delivering the message without losing viewer interest.
Customer testimonial videos can be showcased on your website, social media platforms, email campaigns, and even in ads. They’re a fantastic way to build trust, showcase real-world product benefits, and drive conversions.
Endnote
In conclusion, product videos are an essential tool for any brand looking to engage with its audience and drive sales. The right video can make all the difference, and we strive to create the most effective content through our product video services. We’ve covered all the relevant video formats that can elevate your marketing efforts, and if you’d like our help, we can handle everything remotely for your brand. Don’t hesitate to reach out to us.
